Manic Multi-tasking


It’s a strange contradiction, the way a photograph can freeze a moment in time in a profound sort of stillness that doesn’t exist in the moment itself.

There is a kind of mad addiction to multi-tasking that has taken hold of us nowadays, so that we feel we’re being under productive if we’re not doing two or three things at the same time; but it only ends up by diluting the experience of everything we do. So while bringing home my shopping and fumbling for my door keys I notice a woman trying to take her dog for a walk and hold a conversation on the phone and struggling to do both – and seeing it I grab my phone camera with one hand whilst almost dropping my keys and wondering if I’ll be quick enough to record the image of her, all the while thinking this is a split-second story if only I can capture it. At the very same moment I am aware of how doing several things at once is to do none of them really well, and musing on the fact that we now believe that multi-tasking is the preferred – no, the required way to carry out our daily activities, and this belief is stealing all the enjoyment out of doing things, and in fact making them disappear. Walking your dog without actually noticing you’re doing it will result in you having no memory of it. (The dog is, quite literally, out of the frame.) Memories are made of things we appreciate, celebrate and enjoy.


The simple act of doing just one thing at a time and nothing else is becoming a lost art.

Split-Second Story

A Lost Art